Aeon Indonesia shifts focus to entertainment
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Aeon Indonesia is putting the accent on entertainment in its new mall, Jakarta Garden City.
About an hour’s drive east from the city centre, it is the Japanese retailer’s second location after two years in Indonesia.
Jakarta Garden City devotes relatively little space to traditional retail like clothing (H&M and Uniqlo will not be found there). Instead, it focuses on interactive experiences, and more than half of its 227 tenants are foodcourt stalls or restaurants.
It also house Indonesia’s first skating rink to meet international standards, a movie complex and Fanpekka, a Scandinavian-style educational center for children. On the roof is one of the country’s largest Ferris wheels.
Aeon is marketing Jakarta Garden City as Indonesia’s largest entertainment mall.
Questions & Answers
Q.What is the primary focus of Aeon Indonesia's new Jakarta Garden City mall?
What is the primary focus of Aeon Indonesia's new Jakarta Garden City mall?
The new mall is designed with a strong emphasis on entertainment and interactive experiences. More than half of its tenants are food court stalls or restaurants.
Q.How does Jakarta Garden City differ from a traditional retail mall?
How does Jakarta Garden City differ from a traditional retail mall?
It allocates less space to conventional retail categories such as clothing, instead prioritising entertainment facilities like a skating rink, a movie complex, and a large Ferris wheel.
Q.Which specific entertainment facilities are mentioned in the new mall?
Which specific entertainment facilities are mentioned in the new mall?
The mall includes Indonesia's first international-standard skating rink, a movie complex, the Fanpekka educational centre, and one of the country’s largest Ferris wheels on its roof.
Q.How far is the Jakarta Garden City mall from the city centre?
How far is the Jakarta Garden City mall from the city centre?
The new mall is situated about an hour's drive east from the Jakarta city centre. It is Aeon's second location in Indonesia.
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