Adore Me Announces its Launch in China

Oct 2, 2018Updated Jun 4, 20251 min read

US lingerie brand Adore Me has announced its expansion into China.

The online brand, which currently delivers throughout the US, will be offering its full range on the Chinese market via interactive livestreams and the global shopping platform ShopShops. The move follows a hundredfold growth in revenue since first launching in 2012.

Adore Me founder and CEO Morgan Hermand-Waiche said the company has been experiencing a growing demand from Chinese shoppers, so it was exciting to be able to make its products available to them online.

“We’re introducing innovation and affordable, fast-fashion intimates to even more women around the world.”

Lingerie brand Adore Me retails bras, panties, lingerie, sleepwear, loungewear, and activewear.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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