Adidas India to open 4-5 stadium inspired outlets this year
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After opening its first stadium-format store in Delhi, Adidas India plans to roll out four or five more of the outlets this financial year.
Designed to showcase the brand’s performance wear, the format will become standard in India from next year. Already used in Japan and South Korea, the format features interactive zones for customers to showcase product benefits, says Adidas India senior director for sales and retail Manish Sapra.
Questions & Answers
Q.How many new stadium-format stores does Adidas India plan to open this financial year?
How many new stadium-format stores does Adidas India plan to open this financial year?
Adidas India intends to roll out four or five additional stadium-format outlets this financial year, following the opening of its initial store in Delhi.
Q.What is the primary purpose of the new stadium-format store design?
What is the primary purpose of the new stadium-format store design?
The stadium-format stores are designed to show Adidas's performance wear. They include interactive zones for customers to demonstrate product benefits.
Q.Will this store format be adopted more widely in India in the future?
Will this store format be adopted more widely in India in the future?
Yes, the stadium format is planned to become the standard for Adidas stores across India starting from next year. It is already in use in Japan and South Korea.
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