Acne Studios re-opens Tokyo Store
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Fashion brand Acne Studios has reopened its Shibuya concept store in Tokyo to coincide with the launch of a new collection.
The company, part-owned by Hong Kong fashion retail operator I.T Group, has released a new range of leather accessories at the Shibuya store in Tokyo, which since 2017 has been used to showcase new collections.
The 68sqm “project store” was redesigned by Kasthall. Centrestage is a capsule collection which includes new versions of the brand’s two most popular bags, Musubi and Baker, as well as small leather goods, card holders, keychains and wallets.
The collection will be on sale at the store for the next year.
The majority shareholding of Acne Studios recently changed, with Oresund, Creades and Pan Capital funds stakes acquired by IDG Capital and I.T Group, reflecting a deliberate strategy to shift focus towards Asia.
Hong Kong, South Korea and Japan each host a series of Acne Studio stores and there are shops in Beijing, China, with another scheduled to open in Chengdu this month.
Questions & Answers
Q.What is the new strategy for Acne Studios regarding its ownership?
What is the new strategy for Acne Studios regarding its ownership?
The recent change in the majority shareholding, with IDG Capital and I.T Group acquiring stakes, reflects a deliberate strategy to shift the brand's focus towards Asia. This indicates a new geographical market emphasis for the company.
Q.How long will the new leather accessories collection be available at the Shibuya store?
How long will the new leather accessories collection be available at the Shibuya store?
The new capsule collection, featuring new versions of the Musubi and Baker bags, along with small leather goods, will be on sale at the Shibuya concept store for the next year. This offers customers a limited timeframe to purchase the items.
Q.Which specific items are included in the new capsule collection?
Which specific items are included in the new capsule collection?
The new capsule collection includes updated versions of the brand’s two most popular bags, Musubi and Baker. It also features small leather goods, such as card holders, keychains, and wallets, expanding the range of accessories available.
Q.Which specific countries in Asia currently host Acne Studios stores?
Which specific countries in Asia currently host Acne Studios stores?
Acne Studios currently has stores in Hong Kong, South Korea, and Japan. Also, there are shops in Beijing, China, with another planned to open in Chengdu later this month, further expanding its presence.
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