7-Eleven Smart Convenience Store
In this article (5)
Customers of a 7-Eleven convenience store in South Korea can literally go dancing in the aisles…
The new 7-Eleven Smart Convenience Store allows customers to enjoy virtual reality based on IT technologies. On the second floor of its Chinese Embassy store in Seoul’s Myeongdong, 7-Eleven placed six smart tables where customers can enjoy web surfing, gaming and watching Youtube videos in partnership with SK Telecom.
Among the six tables, one features virtual reality technology. If a customer pushes a button saying “Together with Hyeri” (a member of K-pop girl group Girl’s Day), he or she will appear on a wide screen in the floor standing together with Hyeri, a spokesmodel for 7-Eleven.
Customers can dance with Hyeri, and even take photos with the idol star. The photos will be forwarded directly to the customer’s smartphone.
Questions & Answers
Q.What kind of activities can customers do at the smart tables?
What kind of activities can customers do at the smart tables?
Customers can use the smart tables for web surfing, gaming, and watching YouTube videos. One table also offers virtual reality experiences with a K-pop idol.
Q.Where is this new smart convenience store located?
Where is this new smart convenience store located?
The 7-Eleven Smart Convenience Store is located in Seoul’s Myeongdong district, specifically on the second floor of its Chinese Embassy store.
Q.Who is 7-Eleven partnering with for the smart store's technology?
Who is 7-Eleven partnering with for the smart store's technology?
7-Eleven is partnering with SK Telecom for the IT technologies that enable the smart features in the store.
Q.How do customers get the photos taken with Hyeri?
How do customers get the photos taken with Hyeri?
Photos taken with Hyeri using the virtual reality technology are forwarded directly to the customer's smartphone.
Reader pulse
Is this a smart move for 7-Eleven?
18,646 votes so far