7-Eleven Smart Convenience Store

Jul 29, 2015Updated May 25, 20251 min read

Customers of a 7-Eleven convenience store in South Korea can literally go dancing in the aisles…

The new 7-Eleven Smart Convenience Store allows customers to enjoy virtual reality based on IT technologies. On the second floor of its Chinese Embassy store in Seoul’s Myeongdong, 7-Eleven placed six smart tables where customers can enjoy web surfing, gaming and watching Youtube videos in partnership with SK Telecom.

Among the six tables, one features virtual reality technology. If a customer pushes a button saying “Together with Hyeri” (a member of K-pop girl group Girl’s Day), he or she will appear on a wide screen in the floor standing together with Hyeri, a spokesmodel for 7-Eleven.

Customers can dance with Hyeri, and even take photos with the idol star. The photos will be forwarded directly to the customer’s smartphone.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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