7-Eleven Japan to start home delivery from stores
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Japanese convenience-store operator 7-Eleven is launching a home-delivery service from its outlets to meet continued demand sparked by the Covid-19 outbreak.
The service will commence this year initially with 100 Tokyo stores, to be expanded to 1000 from next year. The service will take on other e-commerce operators in the territory such as Amazon with a 30-minutes target delivery time and by accepting late-night ordering, partnering with Seino Group to handle logistics.
Tests of the service are already being conducted at 39 stores in the Tokyo area within a limited delivery radius. Observers say a full rollout of the service may depend on 7-Eleven’s ability to secure the necessary workforce at a time of labor shortage in the market.
The news comes as the firm deals with what may be a growth ceiling on its 50,000-store network, while e-commerce continues to blossom in Japan.
Questions & Answers
Q.When will 7-Eleven Japan's home delivery service begin and in how many stores?
When will 7-Eleven Japan's home delivery service begin and in how many stores?
The service will start this year, initially in 100 Tokyo stores. It is planned to expand to 1000 stores from next year, following tests in 39 Tokyo locations.
Q.What are 7-Eleven Japan's key strategies to compete with other e-commerce services?
What are 7-Eleven Japan's key strategies to compete with other e-commerce services?
They aim for a 30-minute delivery target and will accept late-night orders. Seino Group will partner with them to manage the logistics for the new service.
Q.What is the primary challenge observers believe 7-Eleven Japan faces with this new service?
What is the primary challenge observers believe 7-Eleven Japan faces with this new service?
Observers suggest the full rollout's success will largely depend on 7-Eleven's ability to secure enough staff. This is a significant concern given the current labour shortage in the market.