7-Eleven and Nike to launch co-branded sneakers and other footwear
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7-Eleven and Nike will collaborate to create a new sneaker featuring the convenience-store chain’s distinctive logo colors, but the shoes will most likely be released only in Japan.
According to multiple blogs covering sneaker news, the new 7-Eleven and Nike SB Dunk Lows will feature a color-blocking design in orange, green, and red and will come with a three-pack of extra laces to match, each with stripes in the three logo colors at the tips. Nike’s own logo will be displayed on the sides of the shoe with 7-Eleven’s logo seen embroidered onto the lateral heel.
The midsole uses Nike Air technology to ensure consistent optimal cushioning.
While initial reports suggest that the shoes may only be available in the Japanese market, some sneakerheads suspect the launch may this time be a little more widespread given 7-Eleven’s rapid spread across new markets, especially in Asia.
This is Nike’s second collaboration with the chain since its Christmas SB Dunk High Pro sneakers were released in 2008.
Questions & Answers
Q.What is the primary design feature of the new co-branded sneakers?
What is the primary design feature of the new co-branded sneakers?
The new 7-Eleven and Nike SB Dunk Lows will feature a colour-blocking design in orange, green, and red, reflecting the convenience-store chain’s distinctive logo. They will also include a three-pack of extra laces with striped tips matching these colours.
Q.Which logos will be visible on the new sneakers?
Which logos will be visible on the new sneakers?
Nike’s own logo will be displayed on the sides of the shoe. 7-Eleven’s logo will be embroidered onto the lateral heel, clearly marking the collaboration between the two brands.
Q.Where are the new sneakers expected to be released?
Where are the new sneakers expected to be released?
Initial reports suggest the shoes will most likely be released only in Japan. However, some sneaker enthusiasts believe the launch might be more widespread due to 7-Eleven’s expansion across Asian markets.
Q.Is this the first time Nike and 7-Eleven have collaborated on footwear?
Is this the first time Nike and 7-Eleven have collaborated on footwear?
No, this is Nike’s second collaboration with the convenience store chain. Their previous partnership resulted in the Christmas SB Dunk High Pro sneakers, which were released back in 2008.
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