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50,000 Units Of The Honda Amaze Sold In 5 Months

By Rajiv MenonIndia
2 min read
honda factory
honda factory
In this article (5)

Honda Cars India Ltd today announced that the all new Amaze has crossed the 50,000 sales mark in just 5 months since its launch in mid May 2018. The Honda Amaze currently contributes to 50 per cent of the total HCIL sales during April -Sept 2018. This is fastest 50,000 sales number recorded by any new model launched by Honda in India. The company says that the Amaze attracted more than 20 per cent first time buyers, while the car has been well received across markets with 40 per cent sales coming from Tier 1 cities and 30 per cent each from Tier 2 and Tier 3 cities.

Makoto Hyoda, Director, Sales and Marketing, Honda Cars India Ltd said, “The overall concept of All New Amaze was to develop a one-class-above sedan for Indian family use that exceeds the expectations of customers in the compact sedan segment. The response to the car with 50,000 sales in 5 months is overwhelming. The advanced CVT technology has found very strong acceptance among customers with 30% of Amaze customers opting for automatic variants in petrol and diesel.”
The new Amaze takes on the very popular Maruti Suzuki Swift Dzire and has impressed us by winning the comparison test. The Honda Amaze is completely different as compared to the first generation. While the design is a little conservative, buyers might appreciate the balanced look the new car has. While you do get features like daytime running lights or 15-inch alloy wheels on the top of the line variant, the Amaze loses out on the likes of LED headlamps or even projector headlamps. Diamond cut alloy wheels like the one on the City could have made it a nicer package too.

On the interior though, the new Honda Amaze is much nicer as compared to its predecessor. It now gets a larger 7-inch touchscreen infotainment system, called Digipad-2 with both Apple Carplay and Android Auto. It also gets a start-stop button, automatic climate control and as we mentioned earlier, the CVT variants get paddle shifters too. There is also more space in the cabin as compared to earlier and that is mainly due to a longer wheelbase. The new Honda Amaze also gets a fold-down central armrest for the rear passengers and rear AC vents.

It now gets a larger 7-inch touchscreen infotainment system, called Digipad-2 with both Apple Carplay and Android Auto.

Under the hood, the petrol-powered Honda Amaze gets a 1.2-litre, 4-cylinder, naturally aspirated engine that makes 89 bhp of peak power and 110 Nm of peak torque. The engine is mated to either a 5-speed manual gearbox or a 7-step CVT automatic. The CVT also gets paddle shifters – a first-in-class feature in this segment. Fuel economy ratings for the petrol manual are at 19.5 kmpl while the CVT petrol is rated at 19 kmpl according to ARAI test figures.

Questions & Answers

Q.

What proportion of Honda Cars India Ltd's total sales does the Amaze model currently account for?

A.

The Honda Amaze currently contributes to 50 per cent of the total HCIL sales recorded between April and September 2018. This highlights its significant impact on the company's overall performance during that period.

Q.

How many first-time car buyers chose the new Amaze model?

A.

The Amaze attracted more than 20 per cent first-time buyers. This indicates its appeal to new entrants in the car market, suggesting it is a popular choice for those purchasing their first vehicle.

Q.

What percentage of Amaze customers chose automatic variants?

A.

30% of Amaze customers opted for automatic variants, encompassing both petrol and diesel models. This demonstrates strong acceptance of the advanced CVT technology among buyers for convenience.

Q.

What features are missing from the Amaze that could improve its package?

A.

The Amaze lacks features such as LED headlamps, projector headlamps, and diamond-cut alloy wheels like those found on the City model. Including these could enhance its overall appeal and premium feel.

Reader pulse

Amaze's sales success:

20,803 votes so far

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