5 Tips for Digital Transformation
In this article (5)
Retailers know they need to evolve, even though they cannot do it overnight. But while there’s no silver bullet for transforming culture, collaboration, and workflows inside a large organization, there are steps you can take to make sure your business is receptive to the change it’s about to undergo.
Understand performance goals
Before you start, you need to understand the business problem and the role that technology is going to play. Solving complex organizational issues needs the relentless management of changes in behavior, process, and technology all working together to support your performance goals and objectives.
Collaboration is not a KPI
Decide how you’re going to measure your KPIs. And remember that collaboration is not a KPI – it’s a means to an end. KPIs could include customer satisfaction, getting products to store faster, selling more products per visit, or retention. You need to get down to that granular detail.
Shut things off
If you have an existing tool which people did not like and you invest in something new to overcome those challenges and frustrations, you need to have a path to turning that tool off or at least turning off the elements that are now conflicting. This will impact adoption of new tools and ways of working.
Educate, educate, educate
Launching a tool is the easy part, the real work begins when people use it. People need to be educated on what they should be using it for. Show some examples of what ‘good’ looks like, and also what the tool should not be used for. Design an internal marketing campaign and treat it exactly the same as an external campaign. A product-driven approach could help here. Think about how companies try to refresh products in the market over time to improve adoption.
Put somebody in charge
For any system, and especially for a collaborative experience, you need someone who can get employees to use the tool in the right way at different times. That might be a community manager who understands the business cycle. Putting up content is the single most important driver of getting people to use the platform and to entice them to contribute their own.
Questions & Answers
Q.The article suggests understanding performance goals. What specific examples of KPIs are mentioned that retailers could measure?
The article suggests understanding performance goals. What specific examples of KPIs are mentioned that retailers could measure?
Key Performance Indicators could include improving customer satisfaction, getting products to store faster, selling more products per visit, or increasing customer retention. These are granular details to focus on.
Q.One tip is to 'shut things off'. What is the main reason given for needing to remove old tools or conflicting elements?
One tip is to 'shut things off'. What is the main reason given for needing to remove old tools or conflicting elements?
Turning off old tools or conflicting elements is crucial because it directly impacts the adoption of new tools and new ways of working. Failure to do so can hinder progress.
Q.Regarding education, how does the article suggest treating the internal marketing campaign for new tools?
Regarding education, how does the article suggest treating the internal marketing campaign for new tools?
The article suggests treating the internal marketing campaign exactly the same as an external marketing campaign. A product-driven approach, similar to refreshing market products, could also be helpful.
Q.When putting someone in charge of a new system, what is identified as the single most important driver for encouraging employee engagement?
When putting someone in charge of a new system, what is identified as the single most important driver for encouraging employee engagement?
Putting up content is described as the single most important driver for getting people to use the platform. It also helps to entice them to contribute their own content.