All Saints Japan opens first Tokyo store

Fashion group All Saints Japan has launched, with a dedicated website as well as a store in Tokyo.

Out of the UK, All Saints made its Japan debut at Tokyo Fashion Week last month. It partnered with infrastructure company Locondo to develop the digital platform and tailor it for Japanese consumers. Locondo also worked on All Saints’ logistics offer, looking at delivery and returns options, and working out fulfilment logistics.

Both menswear and womenswear will be stocked in the 3000 sqft (278 sqm) Tokyo Bay store, as well as All Saints’ debut handbag collection. The store will carry more than 30 styles of leather jackets.

All Saints halved its pretax losses in its last financial year when sales jumped 11 per cent, thanks to its new CEO William Kim, who was brought in to run the business after private-equity firm Lion Capital bought a majority stake. He has closed stores, overhauled its website, streamlined distribution and cut supplier numbers from 400 to 55.

While All Saints has on-the-ground presence in 18 countries, it ships to 200.