320 Under Singapore expands into Malaysia
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Singapore nitro ice cream cafe 320 Under has opened its first worldwide retailer, in Kuala Lumpur’s 1 Utama purchasing centre.
320 Under has three cafes working in Singapore – in Geylang, Tampines and Tanjong Katong Rd.
The idea makes use of liquid nitrogen to create recent ice cream, sorbet and yogurt desserts to buyer order, mixing theatre and flavour into an experiential eating vacation spot. The top product is described as “clean and freezing chilly till the final chew”.
The 320 Under retailer is situated on the primary flooring of the enormous 1 Utama complicated in Petaling Jaya, Selangor.
The operators say buyer response to the brand new idea has been “overwhelming” with the model’s signature Thai coconut ice cream bought out on Saturday and Sunday, its first weekend of buying and selling.
Questions & Answers
Q.Where is the new 320 Under store located in Kuala Lumpur?
Where is the new 320 Under store located in Kuala Lumpur?
The 320 Under retailer is situated on the main floor of the 1 Utama complex in Petaling Jaya, Selangor. This is the company's first store outside of Singapore, located within a large shopping centre.
Q.How many cafes does 320 Under operate in Singapore?
How many cafes does 320 Under operate in Singapore?
320 Under has three cafes operating in Singapore. These establishments are located in Geylang, Tampines, and Tanjong Katong Road, serving as the brand's home market presence.
Q.What is unique about 320 Under's ice cream preparation method?
What is unique about 320 Under's ice cream preparation method?
The concept uses liquid nitrogen to create fresh ice cream, sorbet, and yogurt desserts to customer order. This method is designed to blend theatre and flavour, creating an experiential dining destination for customers.
Q.How was the initial customer reception at the new Malaysian store?
How was the initial customer reception at the new Malaysian store?
Operators reported customer response to the new concept as "overwhelming" during its opening weekend. The brand's signature Thai coconut ice cream completely sold out on both Saturday and Sunday, indicating strong demand.
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