320 Under Singapore expands into Malaysia

Jul 4, 2015Updated Jul 4, 20151 min read

Singapore nitro ice cream cafe 320 Under has opened its first worldwide retailer, in Kuala Lumpur’s 1 Utama purchasing centre.

320 Under has three cafes working in Singapore – in Geylang, Tampines and Tanjong Katong Rd.

The idea makes use of liquid nitrogen to create recent ice cream, sorbet and yogurt desserts to buyer order, mixing theatre and flavour into an experiential eating vacation spot. The top product is described as “clean and freezing chilly till the final chew”.

The 320 Under retailer is situated on the primary flooring of the enormous 1 Utama complicated in Petaling Jaya, Selangor.

The operators say buyer response to the brand new idea has been “overwhelming” with the model’s signature Thai coconut ice cream bought out on Saturday and Sunday, its first weekend of buying and selling.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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