A Short Overview of Malaysian Shopping Trends
In this article (4)
#1 Majority of our customers are residing outside of Kuala Lumpur
– There is an evident shift of customers shopping on Lazada with 81% of them residing outside of Kuala Lumpur
– Reasons behind this shift include
a) Affordability of products – Consumers from various backgrounds are able to purchase products from a wide price-range ( mid to low-tier)
b) Convenience – Consumer located outside of KL are able to purchase high- quality bulky products delivered to their location of choice without having the need to locate these products at the shopping mall and sourcing for delivery trucks
c) Accessibility – Consumers outside of KL now have access to purchase a variety of top brands online which were previously unavailable
at their area. This ensures that they are kept abreast on the best deals and promotions despite their geographical location.
#2 Category shift in 2015
– Previously our top selling categories were electronics, home appliances and toys kids and babies. However, there has been a surge in
demand in other categories ranging from sports and outdoor, fashion and groceries
#3 From tech geek to family shoppers
– Online shopping is commonly associated with the Gen Ys as they are presumed to be tech- savvy and are more comfortable shopping
online compared to the older generations. There has been a change in trend whereby majority of the online shoppers now are aged 30 years and above and are sourcing for a wide range of household related products ( home appliances, baby products etc)
#4 Mobile-First: Anywhere, Anytime, Always – On
– Malaysia is transforming into a digital nation with high mobile penetration across the country. Hence, it comes to no surprise that majority of Malaysians are hooked to their mobile devices to obtain further information on a particular product/ source for the best online deals via mobile platforms.
#5 Customers are moving away from deal hunter to brand savvy shoppers
– Consumers are no longer exclusively shopping online only during sales or are constantly on a lookout for special deals or promotions before purchasing a product. Instead, consumers now have high-brand loyalty whereby they source products from their favourite brands across categories when shopping online.
Questions & Answers
Q.What are the main reasons for customers outside Kuala Lumpur choosing to shop on Lazada?
What are the main reasons for customers outside Kuala Lumpur choosing to shop on Lazada?
Customers outside Kuala Lumpur shop on Lazada due to product affordability, convenience for bulky items, and access to top brands previously unavailable in their areas.
Q.Has there been a change in the typical age of online shoppers mentioned in the article?
Has there been a change in the typical age of online shoppers mentioned in the article?
Yes, there has been a change. The majority of online shoppers are now aged 30 and above, and they are looking for household products.
Q.How have customer shopping habits regarding deals and brands evolved?
How have customer shopping habits regarding deals and brands evolved?
Consumers are moving from being deal hunters to brand savvy shoppers. They are no longer solely looking for sales but instead show high brand loyalty, sourcing products from their preferred brands.