11street Thailand launched by SK Planet
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Korean-headquartered online marketplace 11street has launched in Thailand.
Parent company SK Planet says 11street Thailand is the first Korean-owned eCommerce marketplace to open in the Southeast Asian nation.
An opening ceremony was held at Bangkok’s CentralWorld shopping centre this week, and prominent advertising livery has appeared on BTS stations to promote the brand.
Korean actor Song Joong-ki and Thai actress Mew Nittha, who feature in marketing for the business, attended the launch event.
Thailand is the fourth overseas market for SK Planet, a division of SK Telecom. It follows Turkey, Indonesia and Malaysia.
11Street Thailand will offer “millions of trendy high-quality products at competitive prices,” the company said.
“11Street will be a leading eCommerce firm that promotes the Korean wave in retail industry,” 11Street Thailand CEO Jeon Hong-cheol said. “We expect our entrance to Thailand will stimulate Korean manufacturers and ICT firms to make their presence felt in Southeast Asian markets.”
Questions & Answers
Q.Which other countries has SK Planet launched 11street in before Thailand?
Which other countries has SK Planet launched 11street in before Thailand?
SK Planet has previously launched its 11street online marketplace in three other overseas markets. These are Turkey, Indonesia, and Malaysia, making Thailand the fourth international expansion for the company.
Q.Where was the launch ceremony for 11street Thailand held?
Where was the launch ceremony for 11street Thailand held?
The official launch ceremony for 11street Thailand took place at the CentralWorld shopping centre in Bangkok. This event featured prominent marketing figures associated with the brand.
Q.Who attended the launch event for 11street Thailand?
Who attended the launch event for 11street Thailand?
Korean actor Song Joong-ki and Thai actress Mew Nittha attended the launch event in Bangkok. Both celebrities are featured in the marketing campaigns for the newly launched e-commerce platform.
Q.What is the stated aim of 11street Thailand's entry into the market?
What is the stated aim of 11street Thailand's entry into the market?
The CEO stated that 11street aims to be a leading e-commerce firm promoting the Korean wave in retail. They also expect their presence to encourage Korean manufacturers and ICT firms in Southeast Asia.
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