Zong Pakistan, Fortumo team for direct carrier billing
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Mobile payments company Fortumo and China Mobile Pakistan (Zong) have entered into a direct carrier billing partnership in Pakistan.
Digital content merchants and app stores using the Fortumo carrier billing platform can now collect payments from 26 million Zong customers in the country. Fortumo is the only global direct carrier billing provider in Pakistan, where the company has been working together with Telenor Pakistan since July 2014.
“Millions of people in emerging markets are accessing the internet only from their phones,” said Gerri Kodres, chief business officer at Fortumo. “This new digital audience is connected to the world but cannot access paid content as a majority of them do not own credit cards.”
An estimated 56 million Pakistanis now have a smartphone. The adoption of smartphones in the country is helped by both Zong and Telenor Pakistan launching 3G networks in 2014.
Fortumo’s direct carrier billing platform allows users to make payments over a data connection by confirming purchases with one click on their phone. Payments are processed without any additional information required from the mobile user which provides a significant conversion improvement compared to any other online payment method.
Fortumo’s direct carrier billing platform is currently available to over 1.3 billion people in 16 Asian countries. Globally Fortumo covers 95 countries and reaches over 3 billion end-users with its carrier billing solution.
Questions & Answers
Q.Which other mobile network in Pakistan does Fortumo already partner with?
Which other mobile network in Pakistan does Fortumo already partner with?
Fortumo has been collaborating with Telenor Pakistan since July 2014. This means the company now has direct carrier billing partnerships with two major mobile networks in the country.
Q.How does Fortumo's direct carrier billing platform simplify the payment process for users?
How does Fortumo's direct carrier billing platform simplify the payment process for users?
Users can make purchases over a data connection by confirming with a single click on their phone. This method requires no additional personal information, significantly improving conversion rates compared to other online payment options.
Q.What is the primary reason many smartphone users in emerging markets struggle to access paid digital content?
What is the primary reason many smartphone users in emerging markets struggle to access paid digital content?
Many people in these markets primarily access the internet via their phones but do not own credit cards. This lack of traditional payment methods prevents them from purchasing digital content despite being connected.
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