Skip to content
E-Tailing

Zomato and Blinkit Help 210,000 Delivery Partners Claim Rs 33.6 Crore

By Sarah ChenIndia
2 min read
zomato
zomato
In this article (9)

Zomato and quick-commerce subsidiary Blinkit processed income tax returns for 210,000 delivery partners this year, recovering Rs 33.6 crore in tax refunds. Three out of four riders who used the service filed a return for the first time in their lives.

Each delivery partner who completed the filing received an average refund of approximately Rs 1,600. The filings resolved tax deducted at source withheld at a standard rate of 1 per cent on platform payouts.

Chatbot filings inside the partner app

Filing took place entirely inside the Zomato and Blinkit delivery partner mobile applications. A dedicated chatbot guided riders through a automated process managed by an external tax service provider at a subsidised fee.

The workflow removed manual paperwork and tax consultant visits, which previously prevented informal workers from claiming withheld earnings. Riders verified identity details and payout histories directly against tax records before submitting their forms.

Credit history for gig workers

Establishing an official tax record gives platform workers formal documentation that banks require for consumer loans, two-wheeler financing and rental agreements.

“For many delivery partners, this may be their first experience with formal financial services,” said Aditya Mangla, CEO of Zomato. “The aim is to make that experience useful and accessible, and help delivery partners get easier access to credit and become more financially secure over time.”

Platform retention and worker churn

Fleet turnover remains the single largest operational cost for instant delivery operators across India. Zomato, Swiggy and Zepto compete constantly for riders across major metropolitan areas, where monthly churn routinely exceeds double digits.

Value-added services such as tax recovery give platforms a retention tool that does not increase base delivery payouts. When riders recover withheld earnings directly through the company app, platforms build worker stickiness while positioning themselves as responsible employers ahead of pending gig-work labor regulations in states like Karnataka and Rajasthan.

Tax deductions at source

Indian tax regulations mandate e-commerce operators to deduct 1 per cent TDS on gross sales and contractor payouts. Most delivery workers earn below the basic taxable income exemption threshold, meaning the entire deducted balance is refundable upon filing an annual return.

Unclaimed withholding balances previously stayed with the government when delivery personnel lacked the paperwork to submit formal claims. Zomato and Blinkit plan to maintain the automated tax integration for the upcoming assessment cycle as fleet sizes expand across tier-two and tier-three Indian cities.

Questions & Answers

Q.

How many of the delivery partners using this service were filing a tax return for the first time?

A.

Three out of every four riders who used the tax return service were filing a return for the first time in their lives. This indicates many gig workers had not previously engaged with formal tax processes.

Q.

What is the average refund amount each delivery partner received through this initiative?

A.

Each delivery partner who completed the filing received an average refund of approximately Rs 1,600. This amount represents the resolution of tax deducted at source withheld on platform payouts.

Q.

How did Zomato and Blinkit manage the tax filing process for their delivery partners?

A.

The companies used a dedicated chatbot within their delivery partner mobile applications to guide riders through an automated process. An external tax service provider managed this workflow at a subsidised fee.

Q.

Beyond tax refunds, what other benefits might delivery partners gain from establishing an official tax record?

A.

Establishing an official tax record provides formal documentation essential for accessing financial services. This includes consumer loans, two-wheeler financing, and rental agreements, potentially improving their financial security.

Reader pulse

Is this a smart retention strategy?

17,823 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready