Zara Vietnam flagship opens in HCMC

Covering 2400 sqm over two levels, the first Zara Vietnam flagship store has opened at Vincom Centerin Ho Chi Minh City.

Customers have views of the main street, Dong Khoi, from its windows, while on the racks are collections including women’s and men’s styles as well as Zara Kids, Zara Basic, TRF and the latest fall/winter styles.

Following the opening of the store, the Zara Vietnam website went live.

Customers say they are impressed with the prices, noting they are cheaper than in Singapore and Thailand. When the Spanish fast-fashion line announced its plan to expand to Vietnam, there were concerns its prices would be higher than overseas, as had been the case with other international brands such as Topshop.

Owned by Inditex, the Vietnam store adds to Zara’s 50 outlets throughout Indonesia, Malaysia, Singapore and Thailand.