Zara Vietnam flagship nearly ready
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Zara Vietnam’s flagship store is taking shape at Vincom shopping mall in Ho Chi Minh City, and is expected to open soon.
The Spanish fast-fashion brand announced in May that it would expand to Vietnam this summer, setting its debut store’s opening date for this month. However, posters in the city say the store opening is next month. It is expected the store will have two storeys.
Fast-fashion brands are popular in Vietnam, and Zara has a huge customer base there. After ordering online and having items brought in from overseas, Vietnamese customers have been eagerly anticipating the arrival of its stores.
However, the brand would need to look at its pricing. Vietnamese consumers have found that while some brands are considered economical in the West, once they enter Vietnam their prices double or even triple, with Mango and Topshop typical examples.
Zara is aiming to open up to 360 stores globally this year, and in Vietnam is sharing the market with other international fashion like Gap, Nine West and Ralph Lauren.
Meanwhile, Mango is planning to open a men’s store in Vietnam, and H&M is said to be considering expansion in Vietnam.
Questions & Answers
Q.Where is Zara's first flagship store in Vietnam being established?
Where is Zara's first flagship store in Vietnam being established?
The flagship store is currently taking shape at Vincom shopping mall, which is located in Ho Chi Minh City. This will mark Zara's initial physical presence in the Vietnamese market, building on their existing online customer base there.
Q.When was Zara's debut store in Vietnam originally expected to open?
When was Zara's debut store in Vietnam originally expected to open?
The Spanish fast-fashion brand had announced in May that its debut store in Vietnam was scheduled to open this month. However, local posters in Ho Chi Minh City indicate the store opening will now be next month instead.
Q.What pricing challenge might Zara face when entering the Vietnamese market?
What pricing challenge might Zara face when entering the Vietnamese market?
Zara might face a challenge with its pricing strategy, as Vietnamese consumers have found that some brands, economical in the West, double or triple in price once introduced there. Mango and Topshop are cited as examples of this trend.
Q.Which other international fashion brands are competing with Zara in Vietnam?
Which other international fashion brands are competing with Zara in Vietnam?
Zara will be sharing the Vietnamese market with several other international fashion brands. These include established names such as Gap, Nine West, and Ralph Lauren, indicating a competitive retail landscape for the new entrant.
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