Zara Opens Its First Concept Fashion Store in Shanghai
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Fast-fashion retailer Inditex has opened its first Zara China concept store, in Shanghai’s CBD.
The store features digital services provided in collaboration with Alibaba’s Tmall platform to allow customers to buy limited-edition items via their mobile phone. Visitors can scan product barcodes to signal an attendant to bring clothes to a fitting room, and then make a digital payment if they decide to purchase.
Following lacklustre earnings last year, Zara is refocusing on digitisation, O2O services and social influencers to reach its target demographic.
Zara China was launched in 2006 and now operates more than 180 stores. China is home to Inditex’s second largest retail network after its home territory of Spain.
Questions & Answers
Q.What is the new Zara store in Shanghai offering customers?
What is the new Zara store in Shanghai offering customers?
The new store offers digital services, allowing customers to buy limited-edition items via mobile. They can also scan product barcodes for clothes to be brought to a fitting room and make digital payments.
Q.Why is Zara introducing these new digital features?
Why is Zara introducing these new digital features?
Following lacklustre earnings last year, Zara is refocusing on digitisation, O2O services, and social influencers. This aims to better reach their target demographic and improve their performance.
Q.How extensive is Zara's presence in China?
How extensive is Zara's presence in China?
Zara China, launched in 2006, now operates over 180 stores. China is Inditex’s second largest retail network globally, surpassed only by their home territory of Spain.