Zara in defense mode after IFC mall store closure

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Fashion retailer Zara has reassured customers that its decision to close its IFC mall store in Hong Kong on Monday was not related to protests currently taking place in the city.
The statement emerged after social media users in Mainland China speculated that the store closures were a show of support for the demonstrators and to allow staff to participate.
“Zara has never made any comments or undertaken any actions related to a strike in Hong Kong,” read the firm’s statement on its Weibo account. “Zara does not back a strike and supports ‘one country, two systems’.”
The controversy was sparked after an image of a sign posted on the IFC mall store’s shutters was circulated online, apparently going viral.
Major businesses have come under close scrutiny for their actual or suspected support of the protestors, including Cathay Pacific, HSBC and PWC.
The protests have been held in the city over the past three months, and have become seen as a challenge to Beijing’s sovereignty over the territory.
Zara has declined to offer any explanation as to why the majority of its Hong Kong island stores were closed during the time in question.
However, the store reopened yesterday with new interior design to coincide with the opening of the Sephora store in a space carved out of Zara’s previous footprint in the mall.
Questions & Answers
Q.What specifically caused the speculation that Zara was supporting the Hong Kong protests?
What specifically caused the speculation that Zara was supporting the Hong Kong protests?
The controversy began when an image of a sign on the IFC mall store’s shutters was circulated online. This image apparently went viral and sparked speculation among social media users in Mainland China.
Q.What is Zara's official stance regarding the Hong Kong protests and their government?
What is Zara's official stance regarding the Hong Kong protests and their government?
Zara explicitly stated on its Weibo account that it has never made comments or undertaken actions related to a strike in Hong Kong. The company also affirmed it does not back a strike and supports ‘one country, two systems’.
Q.Did Zara provide a reason for the temporary closure of its IFC mall store?
Did Zara provide a reason for the temporary closure of its IFC mall store?
Zara did not offer any explanation for why the majority of its Hong Kong island stores were closed during the period in question. The article only states the IFC store reopened with a new design.
Q.How has the IFC mall store changed since its closure and reopening?
How has the IFC mall store changed since its closure and reopening?
The IFC mall store reopened with a new interior design. This coincided with the opening of a Sephora store in a space that was previously part of Zara’s footprint within the mall.
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