Zara Asia boosts online presence
In this article (5)
Spain’s Inditex Group is expanding its online shopping reach in Asia as it builds the profile of its brands in the region.
Last year, flagship brand Zara added a South Korea store to its existing stores in Japan and China.
And the company opened online stores for three of its other brands in China: for Pull&Bear, Massimo Dutti and Bershka.
In the year ahead, the group says it will add online storefronts in Taiwan, Hong Kong and Macau.
Inditex owns the Zara, Zara Home, Pull&Bear, Bershka, Oysho, Stradivarius, Massimo Dutti and Uterque brands.
Last year the company said online sales growth was positive and that it was committed to progressively rolling out an eCommerce offer in markets where it had a presence.
Earlier this month, Inditex’s Singapore partner Al-Futtaim Group announced it would open a bricks and mortar store in Changi international airport.
Questions & Answers
Q.Which specific brands did Inditex open new online stores for in China?
Which specific brands did Inditex open new online stores for in China?
Inditex opened new online stores in China for three of its brands: Pull&Bear, Massimo Dutti, and Bershka. This expansion forms part of their strategy to build brand profile and online reach in the Asian region.
Q.What is the company's stated future plan for its online presence in Asia?
What is the company's stated future plan for its online presence in Asia?
The company plans to add online storefronts in Taiwan, Hong Kong, and Macau in the year ahead. This indicates a continued commitment to progressively rolling out its eCommerce offer in markets where it already has a presence.
Q.Which Inditex brand currently has physical stores in South Korea, Japan, and China?
Which Inditex brand currently has physical stores in South Korea, Japan, and China?
Zara, the flagship brand of Inditex, currently has physical stores in South Korea, Japan, and China. A South Korea store was added last year, expanding its existing presence in the other two countries.
Q.What recent development was announced by Inditex's partner in Singapore?
What recent development was announced by Inditex's partner in Singapore?
Inditex’s Singapore partner, Al-Futtaim Group, recently announced it would open a bricks and mortar store in Changi international airport. This development highlights ongoing physical expansion alongside the e-commerce growth.
Reader pulse
Is Zara's online Asia expansion timely?
17,092 votes so far