Zara Asia boosts online presence

Spain’s Inditex Group is expanding its online shopping reach in Asia as it builds the profile of its brands in the region.

Last year, flagship brand Zara added a South Korea store to its existing stores in Japan and China.

And the company opened online stores for three of its other brands in China: for Pull&Bear, Massimo Dutti and Bershka.

In the year ahead, the group says it will add online storefronts in Taiwan, Hong Kong and Macau.

Inditex owns the Zara, Zara Home, Pull&Bear, Bershka, Oysho, Stradivarius, Massimo Dutti and Uterque brands.

Last year the company said online sales growth was positive and that it was committed to progressively rolling out an eCommerce offer in markets where it had a presence.

Earlier this month, Inditex’s Singapore partner Al-Futtaim Group announced it would open a bricks and mortar store in Changi international airport.