Zalora Group to focus on Its in-house labels

Singapore-based Zalora Group is featuring its own in-house labels Something Borrowed and Zalora in its upcoming Chinese New Year collection.

Both labels will have capsule collections offering themes and styles that can be mixed, matched and worn beyond the lunar festivities.

With a Scarlet Garden theme, Zalora the label will have 105 SKUs featuring practical and sophisticated silhouettes in multiple colours such as deep red, jungle green, soft pink and gold. Jacquard fusion metallic and satin jacquard pieces will debut in its collection to put a contemporary spin on traditional elements.

For street-inspired styles, Something Borrowed will offer a spring-themed collection with 89 new SKUs that mix youth culture with Chinese New Year colours. The floral biker jacket is a key statement piece, and the floral print is worked into the other stories of the collection. As an update to previous collections, Something Borrowed will feature a full range of embroidered and precious denims.

Founded in 2012 as part of Global Fashion Group, Zalora has a presence in Brunei, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and the Philippines. It offers international and local brands and products across apparel, shoes, accessories and beauty categories for men and women.