Skip to content
E-Tailing

ZALORA Group CEO Parker Gundersen resigned

By Sarah Chen
1 min read
zalora
zalora
In this article (5)

Online fashion platform ZALORA announced that ZALORA Group CEO Parker Gundersen has made the decision to leave the company at the end of May 2018 for personal reasons.

Parker joined ZALORA in 2016 and has since worked with the leadership team to grow the brand, improve overall profitability and affirm the position of ZALORA as the leading online fashion destination in Greater Southeast Asia.

Said Parker, “ZALORA’s evolution as a fashion platform is unrivaled in the region and is a testament to the great progress we have made improving our product offering, building stronger relationships with our brand partners and strengthening our positioning in the market. I want to thank the team for all of the hard work getting ZALORA to where it is today and wish them continued success moving forward.”

ZALORA now offers the widest online selection of International and local fashion and lifestyle brands in the region, including latest additions Calvin Klein, J.Crew, Hugo Boss, Abercrombie & Fitch and Adidas. ZALORA’s brand positioning has been greatly strengthened through a revamped site and catalogue, television and online partnerships including Asia’s Next Top Model and How Do I Look Asia?, and a number of exclusive product launches with local and international brand partners. ZALORA has also made significant progress in improving its profitability by optimizing back office and supply chain operations.

Patrick Schmidt, Co-CEO of Global Fashion Group commented “Parker has reinforced ZALORA’s strength as the preferred multi-brand fashion platform in Southeast Asia. I want to thank Parker for his leadership and ongoing commitment to ZALORA, and for supporting a smooth transition in the coming months.”

Questions & Answers

Q.

When did Parker Gundersen join ZALORA as CEO?

A.

Parker Gundersen joined ZALORA in 2016. He is leaving the company at the end of May 2018 after two years in the role, citing personal reasons for his departure.

Q.

What improvements did ZALORA achieve during Parker Gundersen's tenure?

A.

During his time, ZALORA grew its brand, improved overall profitability, and affirmed its position as the leading online fashion destination in Greater Southeast Asia. It also strengthened brand relationships and market positioning.

Q.

Which new brands has ZALORA added to its platform recently?

A.

ZALORA has recently added several international fashion brands. These include Calvin Klein, J.Crew, Hugo Boss, Abercrombie & Fitch, and Adidas, expanding its online selection in the region.

Q.

How has ZALORA improved its profitability according to the article?

A.

The company has made significant progress in improving its profitability. This was achieved by optimizing its back office and supply chain operations, streamlining internal processes for better efficiency.

Reader pulse

What does Gundersen's departure mean for ZALORA?

23,502 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready