Zalora Basics is up for sale
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Online fashion retailer Zalora has released its own label, Zalora Basics.
The collection features lightweight materials in neutral colours and styles, offering women’s wardrobe essentials designed to be comfortable to wear and able to be combined to create different looks. Planned upcoming collections will feature easy-to-wear blacks, whites, navies, greys, and some elements of colour.
Zalora’s chief commercial officer Saskia Dejongh said Zalora seeks to delight fashion consumers in the region by creating high-quality basics that will never go out of style.
“Through Zalora Basics, we plan to be part of every woman’s wardrobe. This collection is not about having the latest fashion trends, but owning pieces that are good quality, basic clothing with good fabrics and cuts. Our Zalora Basics also fulfills the needs of a growing millennial market seeking a casual luxe look.
Questions & Answers
Q.What kind of clothing does the new Zalora Basics collection offer?
What kind of clothing does the new Zalora Basics collection offer?
The collection features women’s wardrobe essentials in lightweight materials and neutral colours and styles. These pieces are designed for comfort and to be combined for different looks.
Q.What is the stated goal for Zalora Basics in the market?
What is the stated goal for Zalora Basics in the market?
Zalora aims for Zalora Basics to be part of every woman’s wardrobe, providing high-quality basics that are timeless. The collection targets consumers seeking good quality, basic clothing.
Q.Which specific consumer demographic does Zalora Basics aim to serve?
Which specific consumer demographic does Zalora Basics aim to serve?
The collection fulfils the needs of a growing millennial market. This demographic is specifically seeking a casual luxe look from their clothing options.
Q.What colour palette can customers expect in future Zalora Basics collections?
What colour palette can customers expect in future Zalora Basics collections?
Planned upcoming collections will feature easy-to-wear blacks, whites, navies, and greys. Some elements of colour will also be included in these future ranges.
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