Yum acquires Chinese casual dining chain Huang Ji Huang
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Restaurant operator Yum China, which operates KFC and Pizza Hut in the territory, has purchased a controlling interest in Chinese-style casual dining franchise Huang Ji Huang.
The brand, launched in 2004, has more than 640 restaurants within China and overseas operating primarily under a franchise model, offering simmer pot and localized fast-food cuisines.
After settling the purchase, Yum China says it will now establish a Chinese-dining business unit that will involve its three core Chinese dining brands – Little Sheep, East Dawning, and now Huang Ji Huang.
The company hopes the new business unit will build a significant share of the Chinese-style dining market within Mainland China, building on its own scale and operational network, complemented by Huang Ji Huang’s track record and skills in product research and development, franchisee management, and Chinese dining expertise.
As of the end of last year, Yum China had 9200 restaurants in more than 1300 cities.
Questions & Answers
Q.What kind of restaurants does Huang Ji Huang operate?
What kind of restaurants does Huang Ji Huang operate?
Huang Ji Huang is a casual dining franchise offering simmer pot and localised fast-food cuisines. It primarily operates under a franchise model across its network of over 640 restaurants.
Q.How many restaurants does Yum China operate in total?
How many restaurants does Yum China operate in total?
As of the end of last year, Yum China operated 9200 restaurants. These outlets are spread across more than 1300 cities within their operational territory.
Q.What is Yum China's strategy for the new Chinese-dining business unit?
What is Yum China's strategy for the new Chinese-dining business unit?
Yum China hopes the unit will gain a significant share of the Chinese-style dining market in Mainland China. They plan to combine their scale and network with Huang Ji Huang's expertise in R&D, franchisee management, and Chinese dining.
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