YSL Beauty opens largest store in Kuala Lumpur
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YSL Beauté has officially opened its first flagship boutique in Malaysia, the luxury retailer’s flagship store for Asia.
It’s a milestone move for YSL. Spanning over 1,057 square feet, the new boutique is currently the largest YSL Beauté boutique in the world and also the first in Asia to offer gifting and engraving services to its patrons.
Conveniently located in the Pavilion Kuala Lumpur, the new French cosmetics store boasts glossy black panelling licked with the iconic YSL gold embellishments.
Better still for local shoppers, it offers the full range of YSL Beauté products, including the bestselling YSL Touche Éclat concealer and its new summer 2017 collection.
Dubbed “Solar Pop,” the new line features four of YSL’s flagship products revamped for the season with exclusive packaging and colours.
This includes Yves Saint Laurent’s “Les Sahariennes Bronzing Stones,” a bronzing palette formulated with ultra-fine pigments to smooth and illuminate skin with a natural effect, and YSL’s “Full Metal Shadow” glossy eye colours, which get two new shades: Gold Source and Violet Wave.
YSL classic “Baby Doll Kiss & Blush” comes in two bright new shades with Orange Intrépide and Mauve Aventureux, and for nails, the new Malaysia store will sell “Laque Couture” in two new colours: Jungle Green and Jungle Orange.
With scores of YSL Beauté counters and concessions already open across Asia, including Hong Kong, Singapore, South Korea and Japan, no further indication has been given from the brand regarding more standalone boutique openings in the near future.
The new YSL Beauté is located at Lot 3.63.00, Level 3, Pavilion Kuala Lumpur.
Questions & Answers
Q.What makes this particular YSL store significant in terms of its size and offerings?
What makes this particular YSL store significant in terms of its size and offerings?
This boutique is the largest YSL Beauté store globally, spanning over 1,057 square feet. It is also the first in Asia to provide gifting and engraving services to customers.
Q.Which specific new products or collections are available at the Kuala Lumpur store?
Which specific new products or collections are available at the Kuala Lumpur store?
The store offers the new 'Solar Pop' summer 2017 collection. This includes revamped 'Les Sahariennes Bronzing Stones', two new 'Full Metal Shadow' shades, two new 'Baby Doll Kiss & Blush' shades, and two new 'Laque Couture' nail colours.
Q.How does this new flagship store fit into YSL Beauté's broader retail strategy in Asia?
How does this new flagship store fit into YSL Beauté's broader retail strategy in Asia?
While it's the brand's flagship for Asia, the article states no further indication has been given regarding more standalone boutique openings in the near future, despite many existing counters and concessions across the region.
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