Youku picks Nokia for 3D 360 VR content

Youku in China has chosen the Nokia OZO VR ecosystem of technologies “to bring the most immersive” VR content to the more than 500 million monthly active users engaged in its online video platform which has daily views of more than 1.1 billion.

Youku users and content creators are promised the ability to experience and share the highest quality VR content including natively captured spatial audio.

“China is one of the most progressive VR markets in the world with an appetite for high-quality virtual reality experiences that is enormous and growing,” said Paul Melin, VP of digital media at Nokia Technologies.

Youku will use the entire OZO VR solution, which includes the OZO Camera, OZO Software Suite, OZO Live and OZO Player SDK in the creation and distribution of content ranging from film and television to news and documentary, as well as professional user-generated content featuring Youku’s top talent.

Youku will be the first Chinese content producer and distributor to have fully integrated the Nokia OZO ecosystem of technologies.

Also, Youku will integrate Nokia’s OZO Player SDK and OZO Audio solutions, which are designed “to deliver a superior consumer experience,” into all its platforms, mobile apps and consumer offerings, enabling its enormous audience to enjoy 3D 360 degree VR.

The OZO Player SDK allows VR professionals to create amazing VR app experiences on most major platforms with a single, unified development interface. Full-featured reference players are also included in the SDK for all supported platforms.

The multi-platform OZO Player SDK is now available in a free version as well as a Pro tier with more features and larger deployment options.