Youfoodz launches high-protein spinoff brand: Fuel’d
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Ready-made food provider Youfoodz has today launched a new high-protein meal range under the sub-brand FUEL’D.
The range, aimed at male buyers looking for larger portion sizes and higher protein levels, is available now across the P&C channel as well as supermarkets and will see a shift in packaging featuring a darker design skewed towards the male market.
To appeal to this demographic, Youfoodz partnered with F1 driver Daniel Ricciardo.
Lance Giles, Youfoodz founder and CEO said: “Getting to have Daniel Ricciardo join the Youfoodz family is a genuine privilege. It’s not every day you get to work with a world class athlete like Dan. We’re all big fans and can’t wait to see what the future holds for him and us.”
The Australia and New Zealand market for ready-made meals is forecast to be worth $3.5 billion by 2022.
The new FUEL’D range contains 14 different ready-made meals and retail for $10.95.
Questions & Answers
Q.What is the primary target demographic for Youfoodz's new FUEL'D range?
What is the primary target demographic for Youfoodz's new FUEL'D range?
The FUEL'D range is specifically aimed at male buyers. This demographic is targeted through larger portion sizes, higher protein levels, and packaging featuring a darker design to appeal to their preferences.
Q.Which sales channels will carry the new FUEL'D high-protein meal range?
Which sales channels will carry the new FUEL'D high-protein meal range?
The FUEL'D range will be available across multiple sales channels. These include the P&C (petrol and convenience) channel, as well as mainstream supermarkets, making it widely accessible to consumers.
Q.How many distinct meal options are included in the new FUEL'D range?
How many distinct meal options are included in the new FUEL'D range?
The new FUEL'D high-protein range offers a total of 14 different ready-made meals. Each of these meals is priced to retail at £10.95, providing a variety of choices for customers.
Q.Who has Youfoodz partnered with to help promote their new FUEL'D brand?
Who has Youfoodz partnered with to help promote their new FUEL'D brand?
Youfoodz has partnered with F1 driver Daniel Ricciardo to promote the FUEL'D range. This collaboration is intended to appeal to the brand's target demographic and use Ricciardo's athlete status.
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