Yokohama at new Indonesia auto show

Yokohama Rubber Co. Ltd. is gearing up to participate in the new Gaikindo Indonesia International Auto Show 2015.

The event is scheduled for Aug. 20‒30 in South Tangerang, in Indonesia’s BSD City. Yokohama said it will be represented at the show by its Indonesian sales agent, PT Yhi Indonesia, which twice previously represented the tire maker at the separate Indonesia International Motor Show. Gaikindo is the Association of Indonesia Automotive Industries, and this is its first auto show, according to Yokohama.

In keeping with the theme of “Delivering the Future,” Yokohama said its booth will feature displays that “appeal to the high driving and environmental performance” provided by its tires’ latest technologies.xa

Considering the huge demand for eco cars and SUVs in Indonesia, the tire maker said it will display its fuel-efficient BluEarth tires suitable for use with eco cars and the company’s Geolandar line of SUV tires, as well as its flagship Advan brand.

In addition, the booth will include a panel of Chelsea FC soccer players promoting the tire maker’s partnership, announced earlier this month, with England’s Premier League football club.