Yogibo bean bags to launch in Korea

Yogibo bean bags, which started in a Nashua, USA, basement in 2009, is about to launch in Korea.

The brand has proven a hit in Japan, where 20 of its 50 global stores are located, and now the company has opened a pop-up store in Seoul after appointing a local partner. Yogibo has some 26 stores in the US and others in Jordan and Canada.

Eyal Levy, founder and CEO of Yogibo, described the response to the pop-up, which opened on November 1, as “incredible”.

“We are so excited to get into this market and to partner with the founders of Yogibo Korea,” he said.

Yogibo Korea co-founder David Park is a close friend of Levy. “I knew David prior to this opportunity, and I couldn’t be happier to do this with him. It’s always fun and awesome to create partnerships with people that you know, like, and trust,” said Park.

The first permanent South Korean store will open at the beginning of 2017. Yogibo is confident South Korea will be a perfect fit due to its overwhelming success in Japan.

Yogibo stores are known for their bright colors, fun decor, and friendly staff. The stores feature multiple seating areas featuring the company’s line of bean bag chairs and pillows, as well as a variety of the company’s large bean bag furniture, home decor product, and accessories. Each store uses Yogibo’s flagship product, the Yogibo Max, which is a portable, versatile piece of furniture that can be used as a chair, recliner, bed or couch.

“The word ‘Yogibo’ has meaning in Korean, something we didn’t know when we started the company. It means ‘Look here.’ We think it’ll be a great fit,” said Levy.

Yogibo opened its first concept store in the Natick Mall in Natick, Massachusetts, in 2010.