Yirong Wee Ascends to CEO Role at PROPEL: Singlife’s One-Stop Service Center Celebrates Year of Success
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Insurer Singlife’s comprehensive shared service center, PROPEL, has announced a change in leadership one year after its inception. Yirong Wee has assumed the role of chief executive officer (CEO), succeeding Steven Ong, who will spearhead a new business venture within Singlife, starting 2026.
A Wealth of Experience
Yirong Wee brings to the table an impressive 18-year track record in financial services, operations, and distribution strategy. Prior to her appointment as CEO, Wee held the position of chief operating officer (COO) of group distribution at Singlife. Her experience also extends to her role as COO at GROW with Singlife, an integrated investment solutions platform for financial advisor representatives.
About PROPEL
PROPEL is an all-inclusive shared service center designed for financial advisory firms under the Singlife group. Since its inauguration in January 2025, it has successfully recruited over 1,300 financial advisor representatives.
Questions & Answers
What is the function of PROPEL?
PROPEL is a comprehensive shared service center for financial advisory firms under the Singlife group.
Who is the new CEO of PROPEL?
Yirong Wee has been appointed as the new CEO of PROPEL.
What will the ex-CEO of PROPEL, Steven Ong, be doing in the future?
Steven Ong will be leading a new business initiative within Singlife from 2026.