YepMe raised $75 million for expansion

1 min readUpdated Jun 4, 2025Sep 24, 20155:00 AM

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Indian online fashion retailer YepMe has raised US$75 million for expansion in a funding round led by Malaysia’s Khazanah Nasional Berhad state fund.

YepMe, based in the city of Gurgaon in the National Capital Region, was launched in 2011 by three entrepreneurs. It has so far attracted investment from the US and India, and in this latest round from Jabong, Myntra, Fashion and You, among others.

The company says it plans to use the fund to develop and launch an ethnic India range of clothes, and to boost brand awareness.

With an estimated 500,000 items sold every month, YepMe makes its own brand clothes, focusing on menswear and accessories featuring formal, casual, outdoor and party wear. It also sells apparel, watches, glasses, footwear and other goods from other brands, targeting men and women in the 20 to 29 year age group.

It targets tier 2 and tier 3 cities in India where name apparel brands have few physical retail stores.

Last year, it enterd the US market with a different website brand, Yepmeworld.com and it also sells on Amazon.com.

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What this means

YepMe's significant US$75 million funding round positions it strongly for aggressive expansion in India, specifically targeting underserved tier 2 and 3 cities with its own-brand and new ethnic lines. This move directly pressures established apparel brands and local e-tailers who have yet to fully penetrate these rapidly growing markets. Unlike some rivals focusing on new store openings in major cities like Skims with Reliance Retail in Delhi and Mumbai, YepMe's digital-first approach for these markets offers lower overheads and scalability. However, the success hinges on effective brand awareness campaigns and successful integration of the new ethnic range. The key metric to watch is the monthly item sales figure over the next 12 months.

Wei Zhang · Retail News Asia newsroom

Questions & Answers

Which entities participated in this latest funding round for YepMe?

The recent funding round was led by Malaysia’s Khazanah Nasional Berhad state fund. Other investors included Jabong, Myntra, and Fashion and You, alongside existing investors from the US and India.

What are YepMe's plans for utilising the newly acquired funds?

YepMe intends to use the $75 million fund to develop and launch a new ethnic India range of clothing. A significant portion of the investment will also be allocated to boosting brand awareness across their target markets.

What is YepMe's primary target demographic and geographical focus within India?

YepMe targets men and women aged 20 to 29 years old. Within India, they primarily focus on consumers in tier 2 and tier 3 cities, where established name apparel brands have limited physical retail presence.

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