On-Yasai hotpot chain launches in Vietnam
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Japanese restaurant group Colowide is introducing its shabu-shabu hot-pot chain to Vietnam via a franchise network.
Its first On-Yasai hot pot location opens at Vincom Mega Mall in Hanoi this month, being run by affiliate Colowide Vietnam.
The 260 sqm outlet seats 128 diners, and the monthly sales target is about US$80,000.
Colowide already runs Gyu-Kaku yakiniku (grilled meat) restaurants and Japanese-style pubs in Vietnam. Through franchising, it hopes to open 30 On-Yasai locations in Vietnam over the next five years.
Colowide is also set to acquire Japanese hamburger chain Freshness, and plans to take control of Gyu-Kaku’s North American network this month.
Questions & Answers
Q.What is Colowide's expansion strategy for its On-Yasai chain in Vietnam?
What is Colowide's expansion strategy for its On-Yasai chain in Vietnam?
Colowide plans to expand the On-Yasai hotpot chain in Vietnam through a franchise network. The company hopes to open 30 new locations across the country over the next five years, indicating a significant growth ambition.
Q.What is the expected monthly sales target for the new On-Yasai restaurant in Hanoi?
What is the expected monthly sales target for the new On-Yasai restaurant in Hanoi?
The new On-Yasai hotpot restaurant opening at Vincom Mega Mall in Hanoi has a monthly sales target. It aims to achieve approximately US$80,000 in revenue each month from its operations.
Q.Does Colowide currently operate other restaurant brands in Vietnam?
Does Colowide currently operate other restaurant brands in Vietnam?
Yes, Colowide already has an established presence in Vietnam with other restaurant brands. It currently runs Gyu-Kaku yakiniku (grilled meat) restaurants and Japanese-style pubs in the country.