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Yakult opens a dessert store in Japan

By Maria SantosJapan
1 min read
Yakult
Yakult
In this article (4)

Japanese sweetened probiotic milk brand Yakult is to open a pop-up dessert store in Tokyo next month.

Located at the Shibuya 109 building, the Yakult store will offer a range of ice creams, soft serves, and shakes, which are mixed with probiotic milk. Seven kinds of treats, including Yakult Parfait and Ice de Yakult, are developed in partnership with Imada Kitchen.

The store exterior will present an artwork drawn by the illustrator ‘The Peach of Girl’, which features a “chill and refreshing” vibe and “a feeling of nostalgia”. The Yakult dessert store will open from June 1 until August 1.

First introduced in 1935, Yakult has been known as a healthy beverage that helps maintain good gut flora, as each bottle is said to contain more than 10 billion ‘Lactobacillus paracasei Shirota’ bacteria.

Questions & Answers

Q.

What kind of products will the Yakult dessert store offer?

A.

The Yakult store will offer various ice creams, soft serves, and shakes. These treats are all mixed with Yakult's probiotic milk, providing a range of sweetened dessert options to customers.

Q.

When will the Yakult dessert store be open to the public?

A.

The pop-up Yakult dessert store is scheduled to open from June 1st. It will operate for two months, closing its doors to visitors on August 1st.

Q.

Who designed the artwork for the dessert store's exterior?

A.

The store's exterior will feature artwork created by an illustrator known as 'The Peach of Girl'. This artwork is intended to convey a “chill and refreshing” atmosphere with “a feeling of nostalgia”.

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