Skip to content
General

Yahoo News gets smarter with AI-powered makeover

By Maria Santos
2 min read
Yahoo
Yahoo
In this article (5)

Yahoo News has recently unveiled a significant update to its news app, incorporating artificial intelligence (AI) to enhance the user experience. This revamp comes after Yahoo’s acquisition of Artifact, an AI-powered news app founded by Instagram’s co-founders. With this update, Yahoo aims to streamline news consumption for its massive user base of over 180 million monthly visitors in the US.

The most notable feature of the updated app is its personalized news feed. Users can select topics and publishers of interest, allowing the AI algorithms to tailor the feed accordingly. Additionally, a “Key Takeaways” feature provides a concise summary of an article’s main points, saving users time by offering a quick overview. This is akin to Artifact’s “Summarize” feature, highlighting the integration of Artifact’s technology into Yahoo News.

Customization options go beyond topic selection. Users can block specific keywords or publishers they wish to avoid, further refining their news consumption experience. A particularly intriguing feature is the app’s ability to identify clickbait headlines. The AI can rewrite misleading, sensationalized, or incomplete headlines to provide more accurate and informative summaries.

Yahoo’s AI-powered enhancements extend beyond the app itself. The company is also revamping its homepage layout, emphasizing top news, personalized recommendations, and real-time trending topics. This updated interface is designed to evolve and adapt over time, promising an ever-improving user experience. Yahoo plans to introduce new AI-powered features gradually, allowing users to opt in and explore these changes as they become available.

The AI-powered update to the Yahoo News app represents a significant step in personalizing news consumption. By leveraging AI algorithms and user preferences, Yahoo aims to deliver a more relevant and engaging news experience. While currently available for mobile users in the US, the update is expected to roll out on desktop platforms soon, further expanding its reach.

It’s worth noting that this integration of AI into news delivery raises questions about the potential for algorithmic bias and the need for transparency in how news is selected and presented. As AI plays an increasingly prominent role in shaping our information landscape, these are important considerations for both news providers and consumers. You can download the new Yahoo News app from the App Store or the Google Play Store.

Questions & Answers

Q.

What specific features does the updated Yahoo News app offer to enhance user experience?

A.

The app offers a personalised news feed based on user topics and publishers, and a "Key Takeaways" feature for article summaries. Users can also block specific keywords or publishers and the AI can rewrite clickbait headlines.

Q.

Which company's technology was integrated into Yahoo News to facilitate this AI-powered update?

A.

Yahoo’s acquisition of Artifact, an AI-powered news app, provided the technology for this update. The "Key Takeaways" feature is akin to Artifact’s "Summarize" feature, highlighting this integration.

Q.

What is Yahoo's user base for its news platform, according to the article?

A.

Yahoo aims to streamline news consumption for its massive user base of over 180 million monthly visitors in the US. This figure refers to its existing audience benefiting from the new features.

Q.

Beyond the mobile app, how else is Yahoo updating its news platform with AI?

A.

Yahoo is also revamping its homepage layout, emphasising top news, personalised recommendations, and real-time trending topics. This updated interface is designed to adapt and evolve over time.

Reader pulse

Is AI content personalisation a major shift for digital platforms?

22,126 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready