Xiu.com Signs Online Retail MOU With UK Trade & Investment

As a leading Chinese e-commerce company’s representatives and invited by UK Trade & Investment and British Embassy Beijing, Xiu.com’s CEO Ji Wenhong and Director of Overseas Division Summer Lu attended business meeting of the state visit on Oct. 21 and gave a speech at the Sino-UK Retail Summit on Oct. 22.

Xiu.com has signed a MOU with UK Trade & Investment and provides an e-commerce platform for brands of U.K reaching Chinese consumers.

Under the agreement, Xiu.com and UKTI work together to help U.K. companies seize the rising opportunity of online shopping in China and globally. Xiu.com also promises to provide U.K. brands a precise online selling solution, which based on numerous operational data collected in the past seven years.

Several U.K. brands have begun to sell on Xiu.com. Henri Lloyd, an apparel brand specializing in sailing and a sponsor of Formula 1 sailing tour, is among them and it sells products on Xiu.com at the same price in Europe.

Another example is historic Scottish cashmere brand Johnstons of Elgin, which produces cashmere products for Hermes and Burberry. In China, high end cashmere products cost as much as 10,000 RMB in Chinese stores, on Xiu.com consumers only need to pay about 1,000 RMB for the products of same quality.

Also, Xiu.com and U.K. government have jointly introduced Cheany, a U.K. shoe brand never sold into China before, to Chinese online shoppers.

Xiu.com, a partner of UKTI in e-commerce, opened its U.K. office in London in 2014 to connect more U.K. brands.

Xiu.com also joins “Shopping is Great”, which is part of GREAT Britain Campaign, an initiative that promotes creative ideas from Britain in business innovations. Xiu.com will mark all U.K. products on xiu.com with its LOGO.

This March, Prince William’s visit to China is one of many activities of GREAT Britain Campaign and Xiu.com delivered a speech at an event organized by U.K. government during Prince William’s visit as well.

Singles’ Day, the world largest online shopping festival is approaching and Xiu.com is working hard to get the most of it. Maureen Mou, Xiu.com’s Senior Vice president says, more than 600 overseas brands plan to join the promotion on Xiu.com at this year Singles’ Day and promises to sell their products at 20% to 40% discount.