Xiaomi to open new store in Taiwan this year
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Chinese smartphone maker Xiaomi Inc. said that it will open a facility in Taiwan in the next few months to showcase its products and provide better after-care service. Xiaomi, whose low-cost, feature-rich phones are sold largely online, previously planned to set up a store in Taiwan by the end of 2014, but the timetable was postponed because the company needed more time to find an appropriate location, said Bin Lin, Xiaomi’s co-founder and president.
Questions & Answers
Q.What is the primary reason Xiaomi is opening this new facility in Taiwan?
What is the primary reason Xiaomi is opening this new facility in Taiwan?
Xiaomi stated the facility will be opened to show its products and to provide improved after-care service for customers in Taiwan. The company aims to enhance the customer experience beyond online sales.
Q.Why was the original plan to open a store in Taiwan delayed?
Why was the original plan to open a store in Taiwan delayed?
The original timetable to open a store by the end of 2014 was postponed because Xiaomi needed additional time. Bin Lin, the co-founder, mentioned they required more time to find a suitable location.
Q.How does Xiaomi primarily sell its smartphones to customers?
How does Xiaomi primarily sell its smartphones to customers?
Xiaomi's low-cost, feature-rich phones are largely sold online. The new facility in Taiwan represents a move to expand their retail presence alongside their established e-commerce model.
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