Xiaomi signs a partner deal with LightInTheBox Holding
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Global online retailer LightInTheBox Holding has signed a strategic distribution agreement with Xiaomi to sell its technology products in North America.
It is Xiaomi’s first cross-border e-commerce distribution partnership in the region, and customers buying its products through LightInTheBox platforms will receive local customer support from Xiaomi.
Founded in 2010 by entrepreneur Lei Jun, Xiaomi is based on the vision “innovation for everyone”.
The Beijing-based company incorporates customer feedback into its product range, which includes Mi and Redmi smartphones, TVs and set-top boxes, routers and Mi Ecosystem products including smart home products, wearables and other accessories. Xiaomi has a presence in more than 70 countries and regions.
With its headquarters in Beijing, LightInTheBox websites and mobile applications are available in 23 languages and cover more than 80 per cent of global internet users.
Questions & Answers
Q.Which specific region will be covered by the new distribution partnership?
Which specific region will be covered by the new distribution partnership?
The strategic distribution agreement between Xiaomi and LightInTheBox is specifically for selling Xiaomi's technology products in North America. This marks Xiaomi's first cross-border e-commerce distribution partnership in that region.
Q.What kind of products will LightInTheBox be selling for Xiaomi?
What kind of products will LightInTheBox be selling for Xiaomi?
LightInTheBox will sell Xiaomi's technology products, including Mi and Redmi smartphones, TVs, set-top boxes, and routers. Their range also features Mi Ecosystem products such as smart home devices, wearables, and other accessories.
Q.Who will provide customer support for Xiaomi products purchased through LightInTheBox?
Who will provide customer support for Xiaomi products purchased through LightInTheBox?
Customers buying Xiaomi products via LightInTheBox platforms will receive local customer support directly from Xiaomi. This is part of the strategic distribution agreement between the two companies.
Q.What is Xiaomi's founding vision?
What is Xiaomi's founding vision?
Founded in 2010 by entrepreneur Lei Jun, Xiaomi's vision is 'innovation for everyone'. The company is based in Beijing and incorporates customer feedback into its product range development.