Xiaomi rewards its first ever customers with a refund

In this article (5)
Back in 2011 Xiaomi launched the Mi 1 in China, and thus entered the increasingly competitive smartphone market, eventually overtaking goliaths such as Apple and Samsung, at least according to some research agencies.
The successful Chinese phone maker is offering a reward to some of its first customers – those who bought the aforementioned Xiaomi Mi 1 ten years ago.
According to Xiaomi, its first Android phone sold 184,600 units, so if we imagine that all of those who bought a Mi 1 are eligible and request the refund, that equates to about $57 million in refunds, or around $309 for each person.
Of course, Xiaomi’s first users were all in China and conditions are sure to apply, plus it’s likely that the refunds are in the form of store credit. But in any case, this is a fun way for Xiaomi to acknowledge and thank the people who invested in the then-young company with their trust and hard-earned money.
And what’s the successful company up to now? From its humble beginning with the Mi 1, running Android 3 on one gigabyte of RAM, the Chinese company’s most recent flagship is the Mi 11 Ultra, which we reviewed earlier this year and found to be solid.
Also, recent Xiaomi Mi 12 spec rumors hint that Xiaomi’s next premium smartphone will be quite a flagship killer, possibly boasting a 200-megapixel camera and supporting wireless charging of up to 100 watts.
If you’re a fan of Xiaomi, you may also want to check out our list of the best Xiaomi phones to check out in 2021.
Questions & Answers
Q.What kind of reward is Xiaomi offering to its first customers?
What kind of reward is Xiaomi offering to its first customers?
Xiaomi is offering a refund to its first customers. It is likely that these refunds will be in the form of store credit, rather than direct cash payments.
Q.How many Mi 1 units did Xiaomi sell when it first launched?
How many Mi 1 units did Xiaomi sell when it first launched?
According to Xiaomi, its first Android phone, the Mi 1, sold 184,600 units. These sales were all to customers located in China.
Q.What is the estimated total value of the refunds Xiaomi is offering?
What is the estimated total value of the refunds Xiaomi is offering?
If all eligible Mi 1 owners request a refund, the total amount could reach about $57 million. This equates to approximately $309 for each person who bought the phone.
Q.What is Xiaomi's most recent flagship phone model?
What is Xiaomi's most recent flagship phone model?
The most recent flagship model from Xiaomi is the Mi 11 Ultra. This model was reviewed earlier this year and was found to be a solid performer.
Reader pulse
What does this initiative achieve for Xiaomi?
24,085 votes so far