Xiaomi to open the first ever authorized Mi Store in the Philippines
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The first authorised Philippine Mi Store is set to open on February 17 at Ayala’s TriNoma Mall in Quezon City.
Chinese electronics and appliances maker Xiaomi will showcase its three new Redmi 5 smartphone models in the first quarter this year: the Redmi 5A, Redmi 5 and the Redmi 5 Plus.
After the success of Mi Stores in Hong Kong and greater China, Xiaomi plans to open more flagship outlets in Asian cities as it tries to lift its market share, especially in the smartphone sector. The stores also sell small home appliances, like vacuum cleaners, flat screen TVs and computer accessories.
The company is also planning to expand its network in Thailand by opening a representative office in Bangkok and partnering with local telecom operators and retailers to set up over 190 stores and concessions.
India and Indonesia are its next two target markets.
Questions & Answers
Q.What product categories will the new Mi Store offer to customers?
What product categories will the new Mi Store offer to customers?
Customers visiting the new Mi Store can expect to find Xiaomi's three new Redmi 5 smartphone models. The store will also sell various small home appliances, including vacuum cleaners, flat screen TVs, and computer accessories from the brand.
Q.Which other Asian countries are part of Xiaomi's expansion plans?
Which other Asian countries are part of Xiaomi's expansion plans?
Beyond the Philippines, Xiaomi is planning to open flagship outlets in other Asian cities to increase market share. Its expansion strategy includes Thailand, where it will open a representative office, and targets India and Indonesia as next markets.
Q.What is Xiaomi's strategy for increasing its presence in Thailand?
What is Xiaomi's strategy for increasing its presence in Thailand?
In Thailand, Xiaomi plans to open a representative office in Bangkok to establish its presence. The company will also partner with local telecom operators and retailers to set up over 190 stores and concessions to expand its network.
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