World’s largest FamilyMart opening in Manila
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The world’s largest FamilyMart is to open in Manila.
The 400sqm outlet will launch in Bonifacio Global City, Taguig, on the ground floor of the Udenna Towers, operated by Philippine FamilyMart CVS. The store will be designed to appeal to “a youthful and vibrant market,” with a food counter as the store’s centrepiece.
“We are aiming to be more relevant to the market we believe needs to be served,” said Philippine FamilyMart GM Bernard Suiza. “This is the pivot to food that we are embarking on here in the Philippines – going back to the essence of what konbini is, which is hearty, home-cooked meals”.
The food-focused strategy will see the firm focusing on key, densely populated urban areas in the Philippines, and will be supported by PFM owner Udenna’s F&B holdings and supply chains.
FamilyMart will also launch its own signature coffee brand with Japanese firm UCC in the near future.
Questions & Answers
Q.Where exactly will the new FamilyMart store be located within Manila?
Where exactly will the new FamilyMart store be located within Manila?
The new FamilyMart store will be located in Bonifacio Global City, Taguig, specifically on the ground floor of the Udenna Towers. It will be the world's largest FamilyMart outlet, covering 400 square metres.
Q.What is the main strategic focus for FamilyMart with this new store and future expansion in the Philippines?
What is the main strategic focus for FamilyMart with this new store and future expansion in the Philippines?
The main strategic focus is a pivot to food, aiming to offer hearty, home-cooked meals, reflecting the essence of a 'konbini'. This food-focused strategy targets densely populated urban areas, supported by Udenna's F&B supply chains.
Q.Who will be operating this large new FamilyMart outlet in Manila?
Who will be operating this large new FamilyMart outlet in Manila?
The large new FamilyMart outlet in Manila will be operated by Philippine FamilyMart CVS. Bernard Suiza, the General Manager of Philippine FamilyMart, commented on the store's strategy to serve the local market.
Q.Will FamilyMart be introducing new product lines or brands with this expansion?
Will FamilyMart be introducing new product lines or brands with this expansion?
Yes, FamilyMart plans to launch its own signature coffee brand. This new coffee brand will be introduced in the near future through a collaboration with the Japanese firm, UCC.
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