World’s first Ruby KitKat drops in Japan for Valentine’s Day
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Forget a diamond ring for Valentine’s Day – this has been trumped by a ruby KitKat chocolate snack by Nestle Japan.
Its Sublime Ruby KitKat has been unveiled with due ceremony in Tokyo, and has been rolled out in KitKat Chocolatory boutiques across Japan, a further addition to Nestle’s “Made-In-Japan” luxury flavours for the snack.
It is made from the new Ruby chocolate, which differs in flavour from traditional bitter, milk and white chocolate. Swiss chocolate maker Barry Callebaut spent more than 10 years developing its masterpiece, released in Shanghai in September.
Made from the ruby cocoa bean, it is described as a new experience with an intense taste and characteristic reddish colour. It is not bitter, milky or sweet, but has a balance between berry fruitiness and smoothness. No berries, flavours or colours are added.
Chef/patissier Yasumasa Takagi, who has been supervising new KitKat products since 2003, managed to encompass the new chocolate in KitKat form in time for the product to be ready in Japan ahead of Valentine’s Day.
Units of Sublime Ruby KitKat will be available in limited numbers, with an assortment box to follow including the new product.i
Questions & Answers
Q.What distinguishes Ruby chocolate from other types of chocolate?
What distinguishes Ruby chocolate from other types of chocolate?
Ruby chocolate is described as a new experience with an intense taste and characteristic reddish colour. It is not bitter, milky or sweet, but has a balance between berry fruitiness and smoothness, without added berries, flavours, or colours.
Q.Where and when was the new Ruby chocolate initially unveiled?
Where and when was the new Ruby chocolate initially unveiled?
The new Ruby chocolate, developed by Swiss chocolate maker Barry Callebaut, was first released in Shanghai in September. It took more than 10 years to develop this masterpiece from the ruby cocoa bean.
Q.Who is responsible for integrating the new Ruby chocolate into KitKat products?
Who is responsible for integrating the new Ruby chocolate into KitKat products?
Chef/patissier Yasumasa Takagi has been supervising new KitKat products since 2003. He managed to incorporate the new chocolate into KitKat form for its launch in Japan.
Q.Where can consumers purchase the new Ruby KitKat in Japan?
Where can consumers purchase the new Ruby KitKat in Japan?
The Sublime Ruby KitKat has been rolled out in KitKat Chocolatory boutiques across Japan. Units will be available in limited numbers, with an assortment box to follow that includes the new product.
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