World-first Sour Patch Kids store launches in New York City
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Soft-candy brand Sour Patch Kids has launched a world-first store in New York City selling confectionery and a raft of themed products.
Located between New York University’s Washington Square campus and the SoHo Shopping district, Bond Street and Broadway, the Kids’ permanent home features a wide selection of the brand’s merchandise, including mugs, t-shirts, socks, and beach totes.
“We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level, but of course understand that these are uncertain times,” said Danielle Freid, the brand’s manager.
“With this store as our new permanent home, we want our fans to know that the Kids aren’t going anywhere. We welcome visitors to join us for a colorful, flavourful experience whenever they’re ready to explore the city again,” he said.
Operated by specialty candy retailer It’sugar, the store also houses a Sour Patch Kids Sweets Bar where customers can find a selection of desserts, including ice creams, smoothies, and cookies.
The Kids’ store also features a create-your-own candy mix station and a full-size Instagrammable Yellow Cab for customers to take photos with.
“The concept behind this store is about bringing the beloved Sour Patch Kids brand to life through exclusive products and unique experiences,” said Jeff Rubin, CEO of It’sugar.
As New York City just begins to reopen, to ensure visitors’ safety, the Sour Patch Kids’ customers are required to follow social distancing and wear face coverings. The Sweets Bar features only a to-go menu until indoor dining is allowed.
Questions & Answers
Q.What kind of merchandise can customers purchase at the new store?
What kind of merchandise can customers purchase at the new store?
Customers can buy a wide range of brand merchandise at the store. This includes items such as mugs, t-shirts, socks, and beach totes, alongside the confectionery itself. A create-your-own candy mix station is also available.
Q.Which company is responsible for operating this new Sour Patch Kids store?
Which company is responsible for operating this new Sour Patch Kids store?
The new store is operated by the specialty candy retailer It'sugar. Its CEO, Jeff Rubin, stated that the store aims to bring the beloved brand to life through exclusive products and unique experiences for its fans.
Q.What measures are in place to ensure visitor safety at the New York City store?
What measures are in place to ensure visitor safety at the New York City store?
To ensure visitor safety as New York City reopens, customers are required to follow social distancing guidelines and wear face coverings. The Sweets Bar also currently offers only a to-go menu.
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