“Wonderful Indonesia” promoted on sidelines of OIC Summit

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Indonesias Tourism Ministry promoted “Wonderful Indonesia” brand on the sidelines of the Fifth Extraordinary Summit of the Organization of Islamic Cooperation (OIC) held at the Jakarta Convention Center on March 6-7.
The ministry extended support for conducting the summit, the ministrys spokesman Billy Iqbal Alamsyah said here on Monday.
“We provided support in several forms, including by providing souvenirs, etc.,” he said.
The summit was also a strategic forum to promote “Wonderful Indonesia” brand as a total of 605 delegates from 57 countries and two international organizations were present in the meeting, he said.
While the OIC leaders held a closed-door meeting, the ministry showed a video on Indonesias top tourist destinations at the media center set up to facilitate some 500 national and foreign journalists.
Heritage and Wonderful Indonesia stands presenting the Indonesian Beauty Pageant were set up in front of the media center.
Widayanti Bandia, head of the tourism business partnership department of the Tourism Ministry, said the ministry, in cooperation with Mustika Ratu, offered free spa treatment to delegates.
“The spa that we offer here is halal and in accordance with Syariah (Islamic laws),” she said.
Questions & Answers
Q.What was the primary goal of the Tourism Ministry's activity at the OIC Summit?
What was the primary goal of the Tourism Ministry's activity at the OIC Summit?
The ministry's main objective was to promote the “Wonderful Indonesia” brand. They used the summit as a strategic forum to show Indonesia's tourist destinations to a large international audience, including delegates and journalists from many countries.
Q.How many delegates and journalists were present at the summit, offering an opportunity for promotion?
How many delegates and journalists were present at the summit, offering an opportunity for promotion?
There were 605 delegates from 57 countries and two international organisations attending the summit. Also, around 500 national and foreign journalists were present at the media centre, providing a wide audience for the promotional efforts.
Q.What specific services or attractions did the Tourism Ministry offer to delegates?
What specific services or attractions did the Tourism Ministry offer to delegates?
The ministry, in collaboration with Mustika Ratu, provided free halal spa treatments for the delegates, ensuring they complied with Syariah (Islamic laws). They also offered support like souvenirs and showed Indonesian beauty pageants at stands.
Q.Where were the promotional materials and activities primarily located during the summit?
Where were the promotional materials and activities primarily located during the summit?
A video on Indonesia's top tourist destinations was shown at the media centre, which facilitated approximately 500 journalists. Heritage and Wonderful Indonesia stands, featuring an Indonesian Beauty Pageant, were set up directly in front of this media centre.
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