Wolverhampton Wolves to open Shanghai Football Store
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English Premier League football team Wolverhampton Wanderers is opening a retail store in Shanghai.
The July 15 opening, timed to coincide with the Premier League Asia Trophy in which the club is participating, will see the Wolves Megastore become one of the first anchor tenants of the Bund Financial Centre Mall. The location is situated on the Shanghai Bund near the headquarters of the club’s Chinese owner Fosun.
“We see China as a key market for us, both in terms of fan acquisition and also developing the commercial aspirations of the club,” said Wolves MD Laurie Dalrymple, “and timing the store opening for when the first team and staff are in Shanghai was a natural fit.”
The store will stock Wolves-inspired fashion lines unique to the Chinese market along with replica products.
A series of Wolves pop-up stores will also be opening in Nanjing, Hangzhou and Chengdu.
Questions & Answers
Q.What is the primary motivation for Wolverhampton Wanderers to open a store in China?
What is the primary motivation for Wolverhampton Wanderers to open a store in China?
The club sees China as a crucial market for expanding its fan base and furthering its commercial ambitions. The store launch aligns with this strategy, using the Premier League Asia Trophy to maximise exposure and engagement.
Q.Where exactly will the new Wolverhampton Wanderers store be located in Shanghai?
Where exactly will the new Wolverhampton Wanderers store be located in Shanghai?
The new Wolves Megastore will be located within the Bund Financial Centre Mall. It is positioned on the Shanghai Bund, conveniently near the headquarters of the club’s Chinese owner, Fosun.
Q.What specific types of products will be available at the new Shanghai store?
What specific types of products will be available at the new Shanghai store?
The store will offer replica products, such as team kits, alongside Wolves-inspired fashion lines. These fashion items are designed to be unique and tailored specifically for the Chinese market, catering to local tastes.
Q.Will Wolverhampton Wanderers also be expanding their retail presence beyond Shanghai in China?
Will Wolverhampton Wanderers also be expanding their retail presence beyond Shanghai in China?
Yes, in addition to the Shanghai Megastore, the club plans to open a series of temporary pop-up stores in other Chinese cities. These pop-ups will be located in Nanjing, Hangzhou, and Chengdu.
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