With no Apple shop, mono stores mushroom in Vietnam
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Vietnam has no Apple store, so resellers are opening mono store chains in the country for consumers to experience an “Apple-standard shopping space.”
An Apple mono store is a shop that exclusively sells Apple products. There are two kinds of mono stores – the AAR (Apple Authorized Reseller) with a minimum area of 50 sq.m., and APR (Apple Premium Reseller) with an area of 180-220 sq.m.
“Vietnam and many other Southeast Asian countries are yet to house Apple stores, while the number of Apple users in these countries is getting bigger and bigger. We have opened the TopZone chain (Apple mono stores) for consumers to experience Apple-standard shopping space,” said The Gioi Di Dong (Mobile World) CEO Doan Hieu Em.
The company will have a total of 50-60 TopZone stores by the first quarter of next year, he said.
According to FPT Shop, another major electronics retailer that has established 15 Apple mono stores called F.Studio, sales of Apple products in Vietnam have posted two-digit growth rates in recent years. Authorized resellers will establish set up more Apple mono stores in the coming months.
ShopDunk inaugurated five Apple mono stores on Oct. 22, the day iPhone 13 was launched in Vietnam. It plans to open another 50 stores in the next six months.
Some other Apple authorized resellers in Vietnam, including CellphoneS and Minh Tuan Mobile, have also said they are planning to set up more Apple mono stores.
In mid-2020, Apple had posted recruitment notices for many important positions in Vietnam, but it has made no further move since then. Experts have said that relatively small sales in Vietnam was the main factor in the absence of an official Apple store in the country.
Questions & Answers
Q.What is the key difference between an AAR and an APR Apple mono store?
What is the key difference between an AAR and an APR Apple mono store?
An AAR store must have a minimum area of 50 sq.m., while an APR store is significantly larger, requiring an area of 180-220 sq.m.
Q.Which companies are planning to expand their Apple mono store chains in Vietnam?
Which companies are planning to expand their Apple mono store chains in Vietnam?
The Gioi Di Dong plans to have 50-60 TopZone stores, while ShopDunk intends to open another 50 stores in the next six months. CellphoneS and Minh Tuan Mobile also plan expansion.
Q.Why has Apple not opened its own official stores in Vietnam?
Why has Apple not opened its own official stores in Vietnam?
Experts have suggested that the relatively small sales of Apple products in Vietnam are the primary reason for the absence of an official Apple store.
Q.What evidence is there that Apple product sales are increasing in Vietnam?
What evidence is there that Apple product sales are increasing in Vietnam?
FPT Shop reported that sales of Apple products in Vietnam have shown two-digit growth rates in recent years.
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