Fashion
US-based Buffalo Wild Wings opened its first restaurant in the Philippines on Thursday, (January 29).
The new restaurant at Capitol Commons in Pasig City is the first of several to open in the Southeast Asian country, joining more than 1070 Buffalo Wild Wings restaurants in North America.
“Between our fresh, diverse menu and sports centric dining experience, we are confident that Filipinos will enjoy this new option for watching their favorite sporting events,” said Sally Smith, CEO and president.
Aside from delivering on its mantra of ‘Wings. Beer. Sports.’ Buffalo Wild Wings locations will feature the company’s new restaurant design, which provides the ultimate sports viewing experience while bringing the look and feel of the stadium experience into the restaurant.
The Philippines is the third overseas market the chain is expanding into, after Canada and Mexico.
“What we’ve found through our international expansion is that true passion for sports and the camaraderie that comes with watching a big game with family and friends is a universal phenomenon,” said Smith.
Buffalo Wild Wings serves Buffalo, New York-style chicken wings, available in 21 signature sauces and seasonings, ranging from Sweet BBQ to Blazin’. It also offers a full menu of burgers, appetisers and thin-crust flatbreads, all designed to be shared with friends, and a wide selection of beers.
Each restaurant has an extensive multi-media system that features large wall-to-wall high-definition televisions for excellent sports viewing.
The Pasig City restaurant is operated by The Bistro Group, which currently owns and operates 10 restaurant concepts, a culinary centre (The Bistro Academy) comprised of international franchises, as well as homegrown brands. The franchise group expects to open multiple Buffalo Wild Wings restaurants in the Philippines over the coming years.
Buffalo Wild Wings will soon expand into Dubai and Saudi Arabia later in 2015 and is eyeing other international market opportunities.
“As we explore new markets, we take the time to learn about the countries, cultures and potential partners,” said Smith. “We’re pleased to be working with a franchise partner in the Philippines who understands the needs and interests of this dynamic, evolving market, as well as our target guest, and shares our philosophy of bringing people together through great food and sports.”
