Wildcraft expands out of India
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As a first step toward growing its international presence, Indian fashion brand Wildcraft has launched into the Middle East and Southeast Asia.
It has formed partnerships for its foray into the UAE, Oman and Muscat markets, and online partnerships for Hong Kong, Indonesia, Malaysia, Singapore and Taiwan, reports ETRetail.com.
Wildcraft unveiled a new brand identity last year while expanding its product portfolio into clothing and footwear. It has also added 130 retail outlets in more than 50 cities across India, giving it more than 3000 distribution points in more than 400 cities in India.
In Southeast Asia, the brand has partnered with Zalora, part of the Global Fashion Group, giving Wildcraft access to the Hong Kong, Malaysia, Singapore and Taiwan markets. It will use this alliance to initially sell its outdoor gear products.
Co-founder Gaurav Dublish says the international expansion “is just the start of our growth plans”.
“The focus, at this point, is to reach countries with similar climatic conditions and geo-proximity.”
Questions & Answers
Q.Which specific product categories will Wildcraft initially focus on selling in Southeast Asian markets?
Which specific product categories will Wildcraft initially focus on selling in Southeast Asian markets?
In Southeast Asia, Wildcraft will initially use its alliance with Zalora to sell its outdoor gear products. This is part of their broader expansion efforts in the region.
Q.What is Wildcraft's current distribution footprint within India after its recent expansion?
What is Wildcraft's current distribution footprint within India after its recent expansion?
Wildcraft has added 130 new retail outlets in India, bringing its total to over 3,000 distribution points across more than 400 cities. This significantly strengthens its domestic reach.
Q.Which specific online partners is Wildcraft collaborating with for its expansion into Southeast Asia?
Which specific online partners is Wildcraft collaborating with for its expansion into Southeast Asia?
For its expansion into Hong Kong, Malaysia, Singapore and Taiwan, Wildcraft has partnered with Zalora. Zalora is a part of the Global Fashion Group, facilitating their online presence.
Q.What strategic criteria did Wildcraft consider when selecting countries for its initial international expansion?
What strategic criteria did Wildcraft consider when selecting countries for its initial international expansion?
Co-founder Gaurav Dublish stated that the company's focus at this point is to reach countries with similar climatic conditions and geo-proximity. This guides their initial market selection.
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