Wildcraft to add 50-60 stores in India by 2016, eyes overseas markets

Even as global active lifestyle brands are rushing into India, home-grown outdoor gear brand Wildcraft has said it is eyeing opportunities to take its brand to West Asian and South Asian markets.

“We have designed our products keeping in view the local climatic conditions. West Asian and South Asian markets can well do with our kind of products. We are planning to venture into those countries with the distribution model,” Gaurav Dublish, co-Founder, Wildcraft, toldBusinessLine.

In India, Wildcraft has 120 retail outlets, largely company-owned and operated. “We plan to add 50-60 stores by 2016,” said Dublish, adding the investment outlay is expected to be about INR18 crore (INR180 million, USD2.8m). Wildcraft stores are typically 500-600 square feet.