Why mattress disruptor Koala is getting in bed with homewares

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After success with both its mattress and furniture ranges, Australian company Koala is now moving into homewares.
Koala decided to add décor to its product staple to encourage consumers to consider more sustainable options. The homewares collection features 34 pieces, including cushions, throws and the first wool rug range in Australia to use certified responsible wool.
Other sustainable materials used in the new products are 100 per cent organic cotton and recycled plastic bottles.
These designs are all inspired by Australia’s flora and fauna, art, culture or lifestyle and designed in-house. This means the pieces feature neutral colours and earthy tones, as well as nature-inspired textures and patterns.
Koala said years of research has gone into creating the range, which has been designed to stand the test of time.
The homewares are also built to withstand our hectic and messy lives with the throws and cushions machine washable and the rugs easy to clean.
“With homewares, we want to celebrate Koala’s uniqueness whilst doing something meaningful and timeless for the brand. We’ve created a real sense of something special you can’t get anywhere else, with all colours and material finishes inspired by the Australian landscape, from outback red dirt to beautiful coral reefs,” Alexandra Owen, Koala design director said.
You can feel good about supporting the environment while refreshing your home with this rug. It is made from 100 per cent recycled bottles and is super soft to the touch. There are two sizes and four colours available, with each colour inspired by Australia’s native foliage.
Questions & Answers
Q.Why has Koala decided to expand its product range into homewares?
Why has Koala decided to expand its product range into homewares?
Koala chose to add homewares to its product line to encourage consumers to select more sustainable options. This expansion follows their previous success with mattress and furniture ranges, broadening their market appeal.
Q.What sustainable materials are used in Koala's new homewares collection?
What sustainable materials are used in Koala's new homewares collection?
The new homewares incorporate several sustainable materials. These include certified responsible wool for their rug range, 100% organic cotton, and recycled plastic bottles, aiming for environmentally conscious products.
Q.What design influences are evident in the new homewares collection?
What design influences are evident in the new homewares collection?
The designs are inspired by Australia's flora, fauna, art, culture, and lifestyle. This results in pieces featuring neutral colours, earthy tones, and nature-inspired textures and patterns, designed in-house.
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